Leading Forage, Cereal And
Endophyte Developers
cultivars and endophytes
that are proven performers
testing programmes to
inform decision making
About Us
By investing in the development and supply of improved and innovative plant varieties and endophytes to farmers, PBRA contributes to the on-going success of New Zealand’s world-leading agricultural sector.
The organisation represents plant breeders, intellectual property owners and managers of proprietary agricultural seed. The Association’s members are companies whose primary focus is the development and marketing of plant intellectual property on the strength of research-proven standards of performance.
News & Resources
Passion drives plant breeding progress
June 2025 The dynamic relationship between plants and grazing animals…
Team tactics deliver better cultivars
June 2025 It takes a team approach to produce a…
Passion drives plant breeding progress
June 2025 The dynamic relationship between plants and grazing animals…
Passion drives plant breeding progress
June 2025 The dynamic relationship between plants and grazing animals…
Team tactics deliver better cultivars
June 2025 It takes a team approach to produce a…
Perseverance ranks as top trait for plant breeders
May 2025 Patience and a willingness to focus on details…
Trial Data
One of PBRA’s most important activities is the trialling of new ryegrass, cereal and maize varieties.
The outcomes of these trials provide farmers, and industry, with the information they need to select the varieties most suited for specific farm environments, systems and objectives.
Respective committees have established world-class protocols for running these trials. Importantly, these protocols are reviewed annually and adjusted to ensure the trials are always run to the highest possible standard. This means farmers can use the varieties that have been tested through the PBRA trials with confidence.